Commercials

I learned my craft in the period of advertising that “The Film” is the pinnacle of an ad man’s career. You started off doing brochures, leaflets and radio spots. Then you graduate to films. The biggest budget, the highest pressure, and your best bet of bringing home those prestigious lion-shaped doorknobs.

With great rewards come great responsibilities. Getting a commercial produced is no small feat. There are many parties involved: the clients, the agency, the production house, the crew… and all play important parts of the whole process. Managing this dynamic and making sure the work come out with its creative vision intact with high production value are art forms themselves.

Through the years, (and through the tears), I’ve helped creating a bunch of commercials. Below, you will find my favorite ones of them all.